Jourdan Dunn and Toni Garrn in Topshop at the 2014 Met Ball Photo: Getty
Sir Philip Green must be high-fiving his Topshop staff this
morning. Not only has the British high street label's new collaboration
with Kate Moss been a roaring success, five top models chose to wear
Topshop at the Met Ball last night.
How does good old Toppers fit in with a gala that took its theme from
the late couturier Charles James, one might ask? The high street chain
upped its game, that's how.
Kendall Jenner, Toni Garrn and Jourdan Dunn all posing in Topshop. Photo: Instagram/met
Crafting five bespoke designs for Jourdan Dunn, Toni Garrn, Kendall
Jenner, Chanel Iman and Zoë Kravitz, the end results were satin gowns
that matched the red carpet calibre of the Lanvin, Dior and Chanel
creations sashaying alongside them. London beauty Dunn brought a shock
of colour to the gala in a neon yellow gown, while fellow models Garrn,
Jenner and Iman riffed off pale blue, oyster and silver shades,
respectively. Kravitz, who has previously posed as the face of Alexander
Wang, smouldered in burgundy.
Kendall Jenner and Chanel Iman. Photos: Getty
"As a starting point for the Costume Institute Gala Topshop dresses
we researched the Charles James archives to inspire and influence the
designs," a Topshop creative said of the process. "The dresses were made
to measure with hand finishing on the bias hem, built-in corsets and
fabrics were sourced especially to give the dresses a couture finish."
Zoe Kravitz. Photo: Reuters
Following the Arcadia fashion brand's success at last year's Met
Ball, Topshop put five bespoke dresses, worn by stars including Nicole
Richie and Jaime King, up for sale. Whether fans will be able to scoop
up Kendall's cinched waist confection this year within the brand's
Limited Edition line (last year's prices ranged between £300 - £500)
remains to be seen.
With its finger firmly on the marketing pulse, Topshop was already
promoting the other designs within its Limited Edition collection this
morning. Just in time for prom season, no less. We can see another round
of high-fives from Sir Philip happening again soon.
Topshop's new array of Limited Edition dresses. Photo: Instagram/topshop
